|GREENEST SUNGLASS FRAME EVER LAUNCHES SPY’S NEW ECO COLLECTION
SPY and the Surfrider Foundation have partnered to reduce the use of non-recyclable plastics by introducing the SPY + Surfrider Foundation Helm made from 100% biodegradable Plantate™, an all-natural plant poly-saccharide material. Owners of this environmentally conscious sunglass from SPY will happily support the goals of the surfrider foundation, as $5 of each sale aids their mission of protecting oceans, waves, and beaches. $110.00
|Etnies dresses up its sneaks a bit with the new Etnies Wilko Dapper The Etnies Wilko Dapper from the Spring 2013 collection. Matt ‘Wilko’ Wilkinson charged his way into the top 30 ASP (Assosiation of Surfing Professionals) World Ranking and brought a smile to peoples faces with his vividly designed wetsuits and wild ways. And now he is celebrated with his very own signature version of the Dapper. Chosen by Wilko as his daytime ‘chiller’ shoe, the Wilko Dapper’s slim profile and Australian map and flag on the insole will keep him comfortable as he films his next ‘adventure’ for his Out2brunch blog. The Wilko Dapper is also part of Etnies’ Buy a Shoe, Plant a Tree reforestation project. $55www.etnies.com|
|NOW FOR SOMETHING COMPLETELY DIFFERENT ::: VESTAL METRONOME WATCH | TURQUOISE & SILVER
The Vestal Metronome is a modern design of the retro-Plexi Watch with clean lines, minimalistic features and machined curves throughout its design to give it a futuristic feel. Just in time for Burning Man. 300.00
|THULE Rooftop Bike Mount
Load the bike in seconds with Thule’s Ratcheting Quick Load System. Accommodates most bikes regardless of frame geometry, suspension, or wheel size. 179.
|KONA King Kahuna 29” Hardtail
Tough enough and stiff enough to tackle super-technical singletrack, light enough and quick enough to break the backs of your competitors, the King Kahuna has features like 142×12 rear axle, UST tubeless wheelset, and race-heritage born geometry that combine for one of the most lightning-quick carbon fiber bikes on the market. 3399.
The newest time piece to hit the action sport / urban lifestyle scene. With various color ways to choose from, you could mix and match the colors of the wristband and time piece itself to coordinate with your everyday style. With Swae watches, you get nothing but WRISTPECT!
|GoPro Hero 3 Silver
The HERO3: Silver Edition boasts the same high performance specs as the famous HD HERO2 camera it replaces, yet it has built-in Wi-Fi and is 30% smaller and 25% lighter. The HERO3: Silver Edition is wearable and gear mountable, waterproof to 197’ (60m), and is capable of capturing ultra-wide 1080p 30 fps and 720p 60 fps video plus 11MP photos at a rate of 10 photos per second! 299www.gopro.com
|BIRDWELL Beach Britches
Hardcore, classic boardshorts for serious surfers and beach lovers since 1961. This premium quality swimwear is and always will be made in America. Birdwell is a fourth generation family-owned and operated company. Only one place to grab ‘em at the beach. 61.
ISARUS i-Elite 333
The i-Elite Series was tested and fine tuned among the many renowned points off Central and Southern California and is recommended choice for today’s cool-water performance surfer. ISURUS uses Yamamoto Neoprene and anatomically designed compression panels to flow in unison with the body. 469.
The Modern Planing Hull represents a radical change in the approach to high performance surfboard design and the Vanguard model is the result of precise mathematical formulas and geometry. Inspired by the incredible feats of athleticism exhibited by today’s top professional surfers, Tomo (Daniel Thomson) has created a design that further helps 21st century surfers expand their abilities. Higher degrees of speed, electric wave attack and radical aerial potential are all possible with this highly tuned machine.www.firewiresurfboards.com
|SECTOR 9 Skateboards
Slingshot Complete This technical freeriding gem is enhanced tremendously by the vertically laminated maple core to give it strength in the neck and pop for all the flip tricks you can muster. 269.
Sprocket Complete Perfect for mellow hills and flat ground sessions, the Sprocket will allow you to skate anything with your own style. 245.
Dropper Complete With drop-through truck mountings and a 5/8’’ drop rocker the Eye Dropper lowers the center of gravity making it easier to slide the board sideways along with increased stability. 219.SECTOR9 Products available at SOULGRIND SKATESHOP:
4627 Mission Blvd.
Pacific Beach, 92109